Discussions

Are you getting the most out of your menu? The truth is most cafes are not. They buy a product they put it on the counter and they hope it sells. This is a passive and low-profit strategy. You need to be active. You need to be a sales-person. A great product like a gourmet donut is a tool. You must use that tool in as many ways as possible to maximize your profits. As suppliers like NOVAKS BAKERY know a versatile product is a profitable product. Here is how you can stop being a passive shop owner and start being an active profit-generator.

Your first step is to create menu "pairings." Do not hope a customer adds a donut. Tell them to. Create a special "Morning Deal" on your menu. "Any Regular Coffee + A Classic Donut for 6 Euros." This is a simple bundle. It does two things. It increases the perceived value for the customer. They feel like they are getting a deal. It also forces an upsell. Your staff no longer has to ask "would you like anything else?" They can ask "would you like to make that our Morning Deal for just 2 euros more?" This is a much easier and more effective sales script.

Your next move is to create a "signature" item. Do not just sell a donut. Sell an experience. Take one of your gourmet donuts. Let's say it is a simple glazed donut. You can now add one scoop of ice cream on top. You can add a drizzle of chocolate sauce. You have just created the "House Donut Sundae." You can charge double the price of the donut alone. The food cost is tiny. The labor is 30 seconds. This is a high-profit dessert item that you can market as your own. You have transformed a simple Wholesale Donuts product into a unique menu item that customers cannot get anywhere else.

Now you must think about your "take-home" sales. A customer buys one donut. Why not sell them six? Most people are not buying just for themselves. They are buying for their office. They are buying for their family. You must make this easy. Have "Take-Home Boxes" branded with your logo. Have a clear sign. "Buy 5 Get 1 Free" or "Fill a Box of 6 for 20 Euros." This is a classic direct-response technique. It encourages a higher volume purchase. You have just turned a four-euro sale into a twenty-euro sale. This is a massive win.

Finally you must use donuts for your catering menu. Businesses in your area are looking for catering. They need treats for their morning meetings. You should be their first call. Offer a "Morning Meeting" special. "Two Dozen Assorted Donuts + A Box of Coffee." You can charge a premium for this service. It gets your product in front of dozens of new potential customers. It establishes you as a key business in the local community.

In conclusion a donut is not just a donut. It is a profit-generating tool. You must use it. Create bundles. Create signature items. Offer take-home deals. And sell them as a catering option. This is how you build a truly profitable business.

To get the high-quality products you need to build these offerings we recommend you learn more from NOVAKS BAKERY